How my 10-year old Made Me a Boss Girl: Tanya Van Court Shares Her Inspiration for iSow.com

I’ve been somebody’s boss since I was a 25 year-old college graduate with two degrees in Engineering. Being a Boss Girl seemed to come naturally to me–I had a knack for leading and inspiring people, organizing projects, creating a vision, and managing every detail to ensure that we were successful in executing our plan.

My boss assignments continued to expand and grow, as did my titles; After being named Senior Vice President of Preschool & Parents at Nickelodeon, leading NickJr.com and Noggin.com and the Senior Vice President of Marketing at Discovery Education, I became Vice President of Digital Products at ESPN, where I spearheaded the launch of ESPN3. In spite of the big titles, huge responsibility, and great successes, however, there was something inside of me that whispered, “You’re not REALLY a boss.”  And there was something even deeper inside of me that partially believed it.  Because while I was always somebody’s boss, I was never THE BOSS.

Until my daughter forced me to think differently. (Yes, I know…I’m like a living Apple commercial.)

When Gabrielle was 8, about to turn 9, she told me that she only wanted two things for her birthday: enough money to finish saving for her investment account and a bike. Yep–your heard me. “Enough money to save for an investment account.” Now that’s boss.

Even though she’d soon be receiving gifts for her birthday, I knew that few–if any–would help fund these two amazing goals.  Instead, well-intentioned people would bring her a lot of stuff, none of which she really needed, and most of which she would never use. It bothered me that birthdays, holidays and other special gift-giving moments had become about giving meaningless goods to young people instead of using the collective money spent by loved ones to support meaningful goals for their futures.

That’s when I resolved that I needed to do something about this problem. I needed to equip young people with the ability to establish healthy financial habits and redirect wasted gift money to meaningful endeavors.

sow gifting app founder Tanya Van Court daughter gabrielle

And that’s when Sow was founded. Sure, I felt fear and trepidation–and heard that little voice inside of my head that whispered “Are you crazy? You’ve never started a business before! You’ve been a boss, but never THE BOSS.” But my daughter fueled my enthusiasm about changing the world for her generation, eliminating the “stuff” from all of our home, and focusing on “saving, sharing and spending” on birthdays and holidays instead of “stuff, stuff and more stuff.”  I knew I couldn’t walk away from this mission. So I rolled with it and gained excitement, passion, and traction as we moved forward.

Now, Sow has launched. We enable young people 0-22 to register for GOALS instead of GOODS in 3 important categories: Saving (for the future), Sharing (with others) and Spending (on things that matter).  So instead of getting more pink, fuzzy bunny slippers from Grandma this holiday season, you can ask her to go check out your Sow profile and give you support for your college fund, the business you want to start, robotics camp, the computer you really need, or the awesome non-profit organization that you work with on the weekends.

Now you can check out isow.com and sign up to sow the seeds for you and your favorite little ones’ goals.

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