How I Network with Other Bloggers + Elevate My Own Blog
Blogging, and the fashion world at large, is all about who you know. I started blogging as a random hobby and at the time, my friend Lena and my mom were really my only photographers, as well as myself for the photos that I was not in. As time went on and I started to take blogging more seriously, I began to connect with other creatives. More accurately, they began to connect with me – a few reached out to me on Instagram and through email. As I started to get more involved in the world of blogging and I kept in touch with those people that I’d met up with, it was easy to realize that we had a lot in common. It takes a certain type of person to enjoy blogging and thus you can automatically assume you will have a shared set of interests with other bloggers, including a creative eye for good content, an interest and ability in writing, and excitement for seeking out new ways to be creative with your content. That said, of course you won’t get along just because you are both bloggers, but blogging can be a sort of bridge to lead to greater friendships. Some of my best friends are people I have met through blogging and would never have met otherwise, which I am infinitely grateful for.
But when it comes to developing lasting relationships, there has to be more than an interest in using that person for the possibility of a connection. The best people in the blogging world are those who are authentic and do not try to pretend to be anything they are not. And that is a large part of why blogging has become so popular in this past decade – it is easier to trust a blogger, someone who shares most of their life with their readers in an incredibly truthful way, than a spokesperson. At its core, blogging began as real people talking about real things in real ways. While studying abroad two years ago in Florence, Italy, I began researching whether there were any Florence-based fashion bloggers. I only came across one and it was actually someone I’d already followed for some time – Ashley of History in High Heels. In an attempt to forge a connection, I emailed her to see if she would be willing to meet up for coffee, not expecting any sort of reply whatsoever. Fast forward two years later and Ashley and I are good friends. We quickly realized that we are the perfect travel companions and that we have a ton in common and have since gone on several amazing trips together, not to mention the ones we are planning to go on in the future. What started as a quick coffee date in Italy turned into a great relationship.
Never be afraid to reach out to other bloggers. What’s the worst that could happen? They won’t respond? I think I get responses on maybe 1 out of every 5 emails I send in attempts to reach out to people, but it’s those 1 in 5 people that could be incredible friends in the future so you have to look at that as a success. Even if you don’t get any replies, that’s not to say you won’t ever. People are busy and not responding is in no way an indication of you, rather it is most likely that they have a lot going on and other priorities. Keep trying, be persistent, keep working hard at making your blog the best that it can be, and your personality will certainly shine through and people will be interested in getting to know you better.
Never be afraid to reach out to other bloggers. What’s the worst that could happen?
They won’t respond? I think I get responses on maybe 1 out of every 5 emails I send!
I signed up for a few affiliate services for my blog and last year, with an invite from my friend Kate (a fellow blogger, of Classy Kate) started going to the ShopStyle Social House events that are hosted every fashion week. I have met so many people at these events, so many bloggers and brand representatives and more, but although some of us still probably follow each other on Instagram, none of those relationships lasted. That is not to say I did not hang out with them, take photos with them, form some acquaintance with them. But it never really clicked. And that’s totally okay!
The biggest step you’ll take is that first one of reaching out, and from there, treat it like you would any friendship and be honest, sincere, and keep in contact as best as you can. You are not going to click with everyone but chances are you will click with some people and make some amazing friends along the way.